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The Bowmore Way to Perfection

Press Release Bowmore: Often considered as the perfect malt, Bowmore is now is inviting consumers to discover premium experiences with the launch of a unique extension to its website – The Bowmore Way. A series of films illustrating the perfect way to make the most of experiences will feature on www.thebowmoreway.com, with an expert providing a step-by-step guide.

Grandmaster Jacob Aagaard, British Chess Champion shows the Bowmore way to checkmate in just four moves while Maria Soep, the World’s Champion Porridge Maker from the Roineabhal Guesthouse in Kilchrenan in the far north of Scotland advises how to cook porridge to perfection. Other advice includes: how to tie a bow tie; lighting a cigar; shucking an oyster as well as extending consumers whisky knowledge by showing how to cut peat; turn barley and nose whisky.

Glen Moore, Bowmore brand director, said: “This unique online development allows Bowmore to drive awareness across domestic and international markets. By showing customers the rules of traditional etiquette and how to achieve 100 per cent perfection in every situation, the films emphasise the premium status of the brand and the unique charm of Bowmore products.”

Created by Glasgow-based digital design agency, Chunk and filmed by production agency The Gate Films, the films will rotate on a fortnightly basis and are intended to run until the end of 2008. Bowmore Distillery, home to the original Islay single malt, recently launched an exclusive, limited edition bottle of the legendary Black Bowmore. With only 827 bottles released, the extremely rare 42 years old expression is the oldest Bowmore ever released by the distillery and with a retail price of £2,000 all are expected to be snapped up by whisky collectors and connoisseurs around the world. In celebration of its release Bowmore is offering web users the opportunity to win a bottle, absolutely free, on their newly revamped website at www.bowmore.com

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