Morrison Bowmore Launches Prize Draw to Promote Black Bowmore
Thursday, January 10 2008
Digital marketing agency Chunk has launched a new campaign for Morrison Bowmore, targeting Whisky lovers and collectors Worldwide who have been waiting with anticipation for the release of Bowmore's oldest ever expression the now legendary Black Bowmore. In conjunction with its release one lucky winner will be drawn at random to win one of these limited edition bottles worth ?2000.
Each of the 827 bottles have come from a single cask filled on the 5th of November 1964 and are individually hand numbered and come with a wooden presentation case. Bowmore are offering a unique opportunity to own a piece of distilling history by launching a free prize draw to win one of these exclusive bottles. Entries are only open to those of legal drinking age in their respective countries and participants can enter online at www.bowmore.co.uk. The prize draw is also part of the build up to the new Bowmore campaign which launches at the beginning of next year. The Bowmore Way website, which is aimed at Whisky enthusiasts, includes a host of never seen before lifestyle video tips, public debate and opinion, competitions and much more.
Ewan Morgan, Online Ecommerce Manager for Bowmore, said, "The Black Bowmore prize draw is just the first of many exciting campaigns on the Bowmore website. I'm sure this will help raise the online communities awareness of Bowmore as a premium Single Malt Whisky brand. This is new, exciting ground for us in many respects and we hope to run many more new and exclusive promotions in the near future."
For further information, please contact Mike Anderson, Chunk, 0141 226 8880 0r mike.anderson@chunk.co.uk
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