I like Bruichladdich Distillery, not only for their excellent drams, but also for the way they get their message across the globe. They are masters in PR. At the annual Edinburgh festival Royal Miles Whiskies held a whisky tasting, already for several years now. Bruichladdich has won several times but not this year. Are they worried? no they aren't! They turned their 6th place into a victory by claiming they have beaten some 40 year old whiskies with their 3yr old X4+3 expression, which is quite an achievement for such a young whisky, it can hardly stand on its own feet. To celebrate this and to promote the limited bottling of this very special and very young whisky, there are only 15.00 numbered bottles bottled at 63.5% ABV, Mark Reynier sent out the following press release:
A controversial 3 year old single malt whisky inspired by a 1695 account of 'perilous whisky', deemed irresponsible by the Scotch Whisky Association and feted in song by bards has been rated better than some 40 year old single malts. Specialist whisky retailer Royal Mile Whiskies organised a tasting of 126 whiskies during the Edinburgh Festival where customers voted on their preference. It was in 1695 when Martin Martin, explorer of the west of Scotland, wrote in his diary: "Their plenty of corn was such, as disposed the natives to brew several sorts of liquors, as common usquebaugh, another called trestarig, three times distilled, which is strong and hot; a third sort is four times distilled, and this by the natives is called usquebaugh-baul, which at first taste affects all the members of the body: two spoonfuls of this last liquor is a sufficient dose; and if any man exceed this, it would presently stop his breath, and endanger his life." I haven't found a health warning on the bottle so I assume it's safe to drink, I guess taste has changed dramatically over the years. Continue reading...